They could work similarly as they do in many email clients (Thunderbird, Evolution etc.).
There would be an additional pre-set folder, called Labels, each in its one chat.
The labels could be created and edited in Settings. This would involve giving them a name, color and possibly icon/emoji.
In each chat (including private, secret, public groups, channels and saved messages), an additional option for each message to be marked according to the chosen label, with multiple options possible.
All labels would appear in the Labels folder in their own chat as if they were a chat themselves (eg. all messages marked with the label Follow up, would appear in the folder Labels within their own chat called Follow up. The same would apply to other labels.
In the Lables chats, messages could be pinned and replied to without being redirected to the original chat. That way, replies would automatically be marked with the label of the chat (eg. Follow up).
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