This is a proposal to enhance the Telegram ecosystem: the introduction of NFT stickers — unique digital stickers based on blockchain technology, which can not only be used in chats but also collected, exchanged, or sold as rare digital artifacts.
The technology is already ready and tested. The Open Builders team (creators of Notcoin) has launched the @sticker_bot, which generates and sells such NFT stickers. Through similar bots, more than 450,000 NFT stickers have been released from brands like BAYC or Pudgy Penguins, leading to significant growth in engagement among active users.
Why is this beneficial for Telegram?
Monetization: Built-in sticker store with commissions (like the current Sticker Store) plus integration with TON — a new revenue stream without advertising.
Engagement: Stickers are one of Telegram's most beloved features. NFT will add gamification: users will log in more often to "earn" or exchange stickers.
Competitive Advantage: WhatsApp and Discord are experimenting with Web3, but Telegram with TON is ahead. This will strengthen its position as a leader in messengers with crypto integration.
Security and Simplicity: Everything on TON — fast transactions, low fees (less than 0.01$), and full privacy, like in Telegram.
How to implement this?
Integration with @sticker_bot: Partnership with Open Builders — they have a ready platform. Add a "Create NFT Sticker" button in the sticker editor.
Testing: Beta version for Premium users to gather feedback.
Marketing: Announcement — and explosive growth, like with Notcoin.
This feature will make Telegram even more attractive and attract a new audience — from gamers to collectors.
i think that a slow approach to this would be great, tease folks for like 6 months then on a random tuesday in april just bam stickers.
Темур Тухтаев
The ideas of a crazy typical dreamer, there will be even more unnecessary stickers, now there are fewer high-quality and really cool stickers than those that are sold on a conveyor, the less junk stickers, the better
not enough for some Vasya Vaskin to throw a png and create a sticker that no one needs
Æ
We genuinely want to see the integration of existing NFT stickers. Most of the audience is from the United States — a paying, highly liquid segment that drives sticker trading on the Portals marketplace. Telegram already hosts some of the world’s top NFT brands, and if integration happens, liquidity from the Ethereum blockchain will flow directly into Telegram. As a result, your earnings could multiply several times over.
G
Gleb
They couldn't reach an agreement officially, so now they're trying to get what they want through the community. Good job👏👏👏
F
Don't release sticker packs!!! The crap they're offering us won't do. If stickers are necessary, let them be individual ones, not a stupid pack.
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not enough for some Vasya Vaskin to throw a png and create a sticker that no one needs